08 Aug How to include my business in company directories
The Internet is an ideal showcase for your business. However, there are many companies that seek to excel. In this post we tell you why business directories are a great help to extend your digital presence and we highlight some of them.
The more times your business appears in Google searches , the better. This is obvious. But not everything is to work on the SEO of your own website. There are other methods to improve what is called the fingerprint of our brand. One of them is to work with company directories . We already advanced some first tips to achieve greater digital visibility , but now we delve into that section.
Registering your business website in these directories is a good decision to strengthen the link building strategy . That is, to position ourselves better in the Internet, to be more ‘popular’.
It is true that most of these business directories will grant a nofollow link to your website. They will not help the SEO of our own site. Put another way: your website is not going to position better in search engines. In return, it will be very useful to receive visits to our website by potential clients.
Another aspect to consider is the use of keywords. When we register a company in a directory, information is uploaded by text. It is essential that our keyword strategy is correct so that the indexing is successful and our brand appears in a greater number of searches.
It should be noted that there are directories of companies both free and paid . In this post we are going to review 5 free directories. Something important if we are not interested in making an investment in this sense but we want to work our visibility on the Internet.
1. Hotfrog
Hotfrog is one of the most used because of the possibilities it offers. In addition to adding the basic information of our company and placing it on the map, it allows us to update the profile we create by creating news . In them we can give news about our business. We also have the option of making our services known in another of its sections.
In these different sections in which the text is the key tool, it is convenient not to use the same as in the main page and those used in other directories. It should be remembered that copy and paste are penalized in SEO. Finally, we will periodically receive an email with reports of number of visits received by the profile.
2. Indizze
In this directory, the amount of information that you add to your company is essential . Well reward the amount when it comes to raise your business when you perform a search. As we said at the beginning of the post, dedicating time to this strategy can give good results.
Indizze has the basic fields of any directory. However, the platform itself will indicate that you position yourself by segmenting by city, province and country. If you get other companies to join, you will also add points.
3. Vulka
It is another of the most popular directories. It also offers you the possibility to include services, products, a map with the location of your business, keywords, link to your website, etc. The strong point is the ability to position the photographs in the image search engine of Google thanks to its optimization.
On the other hand, Vulka makes its own ranking. Depending on how the profile is completed will give our business a note from 1 to 10. To more information added, more score. It also counts the opinions of third parties.
4. Espainfo
Surely not the most colorful directory, but it has an important strong point. Your news section has a good SEO positioning . If you write something new about your business using correctly the keywords, that information will get a good position in Google. You will be enhancing the fingerprint as well.
5. Bonus: Google My Business
It is not a directory to use, but it is Google, it is free and it is for companies. It is also available in app format for Android and iOS . It’s about creating a file with your business information . When the users do a search of your company or related to your business in Google or Google Maps, the aforementioned file will appear. In addition, it allows to share images, news, offers or promotions.
Another aspect to note is that you can receive comments from customers. This information of return that throw us will serve both to loyalty and know first hand elements to improve.
An important section is the analytical one. Your statistics offers us the possibility of knowing how users have found us or where they come from.
The time has come to take the advice to practice. Take time to work on these strategies. And, when you review the metrics of your website , you can see how the traffic increases from these business directories. That is, you will obtain new business opportunities. Are you going to lose this possibility?
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